Merchandise Design
Merchandise design is where brand storytelling meets product. I create illustration-driven apparel graphics and merchandise that help brands connect with communities through products, events, and shared experiences… If I get an event T-shirt, I want it to be cool enough to wear after the event.
Mission
Develop merchandise and apparel graphics that bring brand identity into the physical world—creating products that connect with audiences, support events, and strengthen community engagement.
Approach
Design illustration-driven graphics and merchandise systems that align with brand storytelling while accounting for real-world production processes such as screen printing, embroidery, and large-format applications. Manage projects from concept through production, including artwork development, vendor coordination, and final product execution across both corporate campaigns and independent ventures.
Outcome
Produced merchandise and apparel across retail campaigns, independent brands, and community initiatives, increasing brand visibility and engagement through products that are worn, shared, and integrated into real-world experiences. Work has supported national retail campaigns as well as grassroots brand growth and community-driven events.
