Mission

Create a visually compelling in-store campaign for Home Depot’s 2018 Halloween set that would attract attention, reinforce seasonal branding, and drive customer engagement across a large-scale retail environment.

Approach

Led the visual development and illustration of a cohesive Halloween campaign across multiple retail display formats. Designed a graphic system for end caps, shelf shrouds, L-signs, and large-format merchandising displays, including a dragon castle feature. Focused on bold, high-impact visuals that could scale across varied in-store applications while maintaining strong brand consistency.

Outcome

The campaign was deployed nationally across more than 2,000 Home Depot locations throughout North America. The illustrated display system created a cohesive and immersive in-store experience, supporting seasonal merchandising and enhancing customer engagement at scale.